23rd November 2020
Outdooractive acquires outdoor platform Outtt, broadening reach into Norwegian tourism markets
Bavaria-based Outdooractive, the leading platform for outdoor tourism has acquired Outtt, the Norwegian outdoor and destination platform based in Valdres, Norway.
Outtt makes outdoor adventures and experiences in Norway more accessible to the modern outdoor enthusiast. Founded in 2012 and specializing in mobile applications for iOS and Android, Outtt provides outdoor insights through digital tools, interactive mapping, as well as curated trails, tips and insider guides. By partnering with local and regional providers to curate authentic wilderness experiences, the app connects Norway’s most-loved adventures and hidden gems to a growing domestic and international community.
Commenting on the acquisition, Outdooractive Founder and CEO Hartmut Wimmer said: “We are pleased to welcome Outtt to the Outdooractive family. Together we hold similar values, objectives, clients, users, and content, and we’re enthusiastic for the future developments this will create for our partners and users worldwide.”
The acquisition enables Outdooractive to take effective steps broadening its growth opportunities within the Scandinavian outdoor tourism markets. Current partners, subscribers, and users belonging to either platform will gain added benefits in expanded digital solutions, connecting Norway to a global network in outdoor and adventure tourism.
The core internal team will remain the same, focused on working together with regional partners to deliver high-quality services. Joining Outdooractive brings robust cross-platform support, technical resources and insights, as well as greater distribution possibilities, reaching over 10 million outdoor enthusiasts worldwide.
Outtt Co-Founder and CEO Erlend Eggen commented: “Early in discussions with Outdooractive, we saw a great alignment between our visions and now we can deliver even more value to our community. Our customers and partners will gain a boost in international reach, something we’ve been striving towards, as well as a wider array of tools at their disposal. Our users will get access to a mass of inspirational content and great new features to play with, making it even easier to explore the outdoors.”
Based in Immenstadt, Bavaria, Outdooractive is the world's leading platform for outdoor activities such as hiking, cycling, mountain biking and skiing. Based on groundbreaking technology, Outdooractive connects all players in tourism with a global outdoor community of more than 10 million people. The platform is the world's largest source of inspiration and information in outdoor tourism, offering everything users need in international, multilingual web and mobile applications. Since 2004, partners worldwide have trusted Outdooractive's expertise and have benefited not only from sophisticated digital solutions, but also from access to highly attractive target groups. Outdooractive is involved in various sustainable tourism development initiatives and is a founding member of the NGO “Digitize the Planet”, an association for the digitalization of rules and regulations for outdoor recreational areas.
Outtt is Norway’s platform for discovering, accomplishing, and sharing outdoor adventures around the world. With the mission to make outdoor adventures more accessible, Outtt provides an end-to-end solution through simplified trail and activity discovery, curated content, and offline maps and positioning. Founded in 2012 and based in Valdres, Outtt partners with local businesses and organizations to digitize their regions, allowing both residents and tourists alike to easily and safely, discover, enjoy, and promote the outdoors.
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